Reimagining the CircleApp value proposition.
"Circle App", a club activity app for college students, was initially developed and operated by Dentsu, a leading ads & marketing company. We helped reimagine CircleApp, developing and marketing the app since 2020, 7 years after its release in 2013. In 2022, we acquired the service from Dentsu and are committed to full-scale growth as part of the Scoville family of HR products.
Service Development
Growth Strategy
Service Acquisition
Radical focus on Product Market Fit to achieve full growth potential
"Circle App" is a digital platform for college students for their campus club activities. We provided development and growth marketing with a major renewal in 2020.
The point system, enabling student users to obtain funds for their clubs, is a central tenet. Companies can also join, conduct research on student demography and reach out to students for recruiting purposes.
In 2022 we acquired the service to commit to greater product led growth.
Help companies effectively reach target personas for their recruitment activities, with the increase in actively engaged student users Helping companies reach actively engaged students
College Students
B2C users are college students who engage in campus club activities. By answering surveys and conducting interviews within the app, they can earn points which can be converted into cash funds for their clubs, while they can also engage in key activities such as messaging and arranging events.
Companies
B2B users are companies in need of campus recruitment. They can obtain data on student demography, analyze their interests and career insights, and utilize these in their recruitment and promotion initiatives. We have built a strong value proposition for our Clients by offering key insights into the real identity of their target audience.
With our digital value at the core, we utilize business strategy, product discovery & delivery to achieve full service renewal
We utilize business strategy, product discovery and delivery to achieve full service renewal.
Circle App Website
We provide a holistic approach to ensure an optimal intersection between usability, viability, feasibility, and desirability.
Since July 2022, when we acquired Circle App from Dentsu, we have been implementing our own strategy and resources to maximize business growth.
Achieving a steady growth in user adoption.
Years of operation since the initial launch of CircleApp and 2 years since Scoville began supporting the product's renewal development.
The number of colleges registered with CircleApp (as of October 2022). With consistent month on month growth, CircleApp now services all the major colleges in Japan.
The number of student users on CircleApp (as of October 2022), with plans for further growth anticipated.
Commoditizing the underlying “matching model”.
Growth Commitment
We acquired CircleApp after forecasting great growth potential for the Product. As we scale, we are deploying further resources to maximize this growth potential.
Packaged Product
The core value is the “matching model” used to brokerage demand with supply. We will optimize this model and leverage its value to other businesses requiring similar capabilities with diverse user bases.
Your Preferred Partner
in the Digital Space
Let us harness digital to grow your business
